Fresh from FL Campaign

I spearheaded a marketing campaign called Fresh from FL, in partnership with the "Fresh from FL" organization. The campaign's concept centered on each participating restaurant featuring dishes that highlighted local Florida ingredients. I collaborated with chefs to create tailored menus for each restaurant, ensuring a diverse representation of the region's bounty.

To visually capture the essence of these dishes, I conducted a photoshoot and then promoted the menus across various channels. This included designing the menus and graphics, and executing a comprehensive marketing strategy through emails, texts, and social media posts. The campaign's success and creativity were recognized with a feature in the Fresh from FL magazine, underscoring the impact of our efforts to celebrate and promote local cuisine.